![]() Some of these were instituted to acquire the target company’s skilled talent with control over products and services less of an immediate concern. Facebook, now Meta Platforms, has completed approximately 90 acquisitions at the time of writing. ![]() Without this capability, Facebook was losing countless opportunities to increase engagement via tagging and user suggestions. However, it was considered one of its more important.įace.com was an Israeli company and developer of facial recognition technology that the social media giant could use to enable users to tag others in mobile photos. Īt around $60 million, the purchase of was one of Facebook’s least expensive. Headed by CEO and former Internet Explorer creator Thomas Reardon, the company’s core product was a wristband that could transform neuromuscular signals into commands a machine could interpret. This made it the most substantial purchase since the acquisition of Oculus VR in 2014. CTRL-labsĬTRL-labs is a neural interface startup that was acquired by Facebook in September 2019.įacebook did not disclose the terms of the deal, but it was estimated to be worth anywhere between $500 million and $1 billion. The deal was seen as a way for Facebook to profit from the fast-growing medium of video advertising and combine its data with LiveRail to boost its ad targeting capabilities. LiveRail’s platform featured a substantial customer base including ABC Family, Gannett, Dailymotion, and Major League Baseball. The deal to acquire the platform, which connects marketers to publishers on mobile and web, was estimated to be worth $400-500 million. We have to travel back to 2014 for Facebook’s purchase of video ad tech startup LiveRail. In fact, around 175 million businesses on the social media network use a Facebook page as their primary online identity instead of a website or mobile app of their own. Kustomerįacebook purchased customer services startup Kustomer in December 2020 for around $1 billion.įounded by Brad Birnbaum and Jeremy Suriel, Kustomer possessed CRM capabilities that would enable Facebook to bolster similar services for businesses on its platform. Ultimately, however, the purchase has paid handsome dividends for Facebook.įacebook’s largest ever purchase was seen as a way for the company to secure a formidable mobile player with Instagram already enjoying some 30 million users on iPhone. ![]() Like Google’s acquisition of YouTube six years earlier, the purchase of Instagram was initially seen as exorbitant – a claim no doubt stemming from the fact that Instagram employed just 13 people before it was taken over. It would be remiss of us not to include Facebook’s $1 billion acquisition of Instagram in this list. ![]() Digital Business Models Podcast by FourWeekMBA.Business Strategy Book Bundle By FourWeekMBA.An Entire MBA In Four Weeks By FourWeekMBA.100+ Business Models Book By FourWeekMBA. ![]()
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